We’re all special snowflakes here, right? We do our own thing. Have our own path. Our own ways of doing things. Some of us are organized and use checklists.
I believe in the power of networking for ideas and new avenues, so here’s a checklist of things that I do before an ebook release. Comprehensive? Never. Every book is different. But maybe you can pull some ideas from it.
And in the interest of being useful, I’m not going to put the obvious, mmkay? I hope all of you know that you need to write the book, get a killer book cover, and have that book edited (more than once) by professionals.
I’m starting at the point when I send the finished, proofread, beautified MS off to the ebook formatter.
Note: this is for ebook preparation only.
—Comb through manuscript after final proofread/copy edits for one last check.
—Write copy for back matter (like subscription links, etc)
—Send MS, ISBN, full res book cover, important links, banners (if used in ebook) and back matter to the ebook formatter
—Write blurb copy
—Send blurb copy to beta readers
—Fix blurb copy until it’s perfect
—Assign an ISBN through Bowker
—Create new Goodreads book page
—Ignore all the reviews there to avoid the rollercoaster of depression and elation
—Preview the ebooks on my Kindle, Kobo, and iBooks readers (all free apps on my phone) when I receive it from the ebook formatter
—Notify the ebook formatter of tweaks (if any. For me, rarely)
—Upload to KDP
—Upload to Draft2Digital
—Upload to Smashwords (being sure to not distribute to the places that D2D distributes. Two copies of the same book means messed up meta data and potential issues with sales).
—Update website book page with the links as soon as they are available. (Kobo ususally takes 6 hours. D2D 12-24 hours, KDP 12 hours, and Smashwords is immediate).
—Track keywords/categories on each ebook distributor in a spreadsheet on Google Drive. (I tweak metadata every so often just to see if it helps sales. Post coming on that soon!)
—Prep copy for Facebook post for release day morning.
—Schedule newsletter for email list with buy links in the email so it’s one-stop shopping.
—Prep pin for Pinterest (staggered schedule through Tailwind.)
—Email myself photo for Instagram with copy and hashtag ideas. (I put it live the day of the book release, but it’s easier to just copy/paste and set it free.)
—Buy a 2L of Dr. Pepper 10
—Settle in with a frosted brownie
—Hit ‘send’ on newsletter email
—Set pins, Facebooks posts, tweets, and IG live on social media
—Track social media for the first hour or two
—Sob, laugh, weep, throw brownie
—Go on a four hour hike
—Try not to check sales every 4 minutes
Thanks to just releasing Short Stories from the Network Series last Friday, all this chaotic goodness has been fresh in my mind! If you haven’t grabbed your copy yet, click here. It’s only $2.99 and had a stunning release day.